Mini Brands
The Mini Brands Wiki · 2026 edition

Mini Brands Wiki — every series, every rarity, every mini.

The free, complete database for ZURU Mini Brands. 2,799 minis cataloged across 55 series and 19 lines — with rarity tiers, chase guides and live checklists. Updated weekly.

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450 / 865 minis · 12 series · 52% complete
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Really Works Vinyl Series 1
Really Works Vinyl Series 1
28%
15/53
Mini Masterpieces
Mini Masterpieces
85%
44/52
Books Series 2
Books Series 2
92%
47/51
live database
🔥 800+ collectors, 95,000+ minis tracked

Get Yours

Mini Brands drops — grab them before they sell out.

Upcoming
My Mini Pet Series 1

My Mini Pet Series 1

New
WWE Ballers Series 1

WWE Ballers Series 1

New
Really Works Vinyl Series 1

Really Works Vinyl Series 1

New
Kawaii Kitchen

Kawaii Kitchen

New
ZURU FIFA World Cup 2026 Ballers Series 1

ZURU FIFA World Cup 2026 Ballers Series 1

Featured series

The most-checklisted releases this month.

My Mini Pet Series 1
My Mini

My Mini Pet Series 1

10 minis · August 2026

My Mini Pet Series 1 by ZURU brings adorable miniature pets, cozy homes, and themed accessories into every surprise capsule. Unbox detailed tiny animal companions like puppies, hedgehogs, and more, each with its own playful setup. Create cute mini pet playscapes for display, storytelling, and collecting.

Mini Spaces
Spaces

Mini Spaces

4 minis · June 2026

Build your own tiny world with ZURU Mini Brands Mini Spaces, featuring hyper-realistic themed mini dioramas for kids, tweens, and collectors. Unbox, assemble, and display detailed spaces like the Snack Shack, Ice Cream Parlour, Bakery, and Mini Bar. Perfect for Mini Brands fans, these collectible novelty toys let you create, customize, and connect adorable miniature scenes.

WWE Ballers Series 1
Ballers

WWE Ballers Series 1

16 minis · June 2026

WWE Ballers Series 1 by ZURU turns WWE Superstars into collectible mini wrestler figures. Each capsule includes a WWE Wrestler Figurine, Mini Poster, and surprise accessories to unbox. Build your ultimate WWE roster and see which Superstar steps into your ring next.

2 Super Rare 4 Rare
Really Works Vinyl Series 1
Really Works

Really Works Vinyl Series 1

53 minis · June 2026

The ZURU Mini Brands Really Works Vinyl Playset Series 1 is a palm-sized record player that really plays tiny vinyl records, complete with a Mini Vinyl Display Stand.

10 Rare 12 Uncommon
Charms Keychain
Cha Cha Cha

Charms Keychain

9 minis · May 2026

Create, customize, and show off your style with the ChaChaCha Charms DIY Keychain by ZURU. Each pack includes colorful beads, charms, a clip, and string so kids can design their own trendy keychain for bags, backpacks, keys, or ChaChaCha scented purses. With 9 collectible keychains to discover, mix, match, trade, and accessorize for endless creative fun.

Kawaii Kitchen
Kawaii

Kawaii Kitchen

10 minis · May 2026

Discover the ZURU Mini Brands Create Kawaii Kitchen Capsules Series 1, featuring 10 adorable buildable mini food and drink creations. Unbox surprise ingredients, assemble cute kawaii treats like pancakes, sushi, fruit tarts, and a rare rainbow cake, then collect them all to create your own mini kitchen display. Perfect for kids, teens, and collectors who love cute novelty toys and creative miniatures.

1 Super Rare

Why collectors keep coming back

01

A real checklist, not screenshots

Tick what you own. See what's missing. Stop buying capsules of duplicates.

02

Every rarity, surfaced

Filter by Frozen Moments, scented, glow, gold and ultra-rare across every series.

03

Built by a collector, free for collectors

No paywall, no upsell. We update the database the day a new series drops.

What are Mini Brands?

Mini Brands are miniature replicas of real-world products made by ZURU, sold in surprise blind capsules. The catalog spans Core grocery, Toy, Foodie, Disney Store, Netflix, Kawaii, Fashion, Sneakers, Books, Home, Retro and more. Collectors chase rarity tiers and special finishes — Metallic, Glow-in-the-Dark, Gold and ultra-rare Frozen Moments.

Read the full guide

Frequently asked

The questions collectors actually search for.

What are Mini Brands?
Mini Brands are miniature replicas of real-world consumer products, sold in surprise blind capsules by ZURU. The original Core line launched in 2019; there are now 17+ active lines (Core, Toy, Foodie, Disney Store, Netflix, Kawaii, Fashion, Sneakers, Books, Home, Retro, Fill the Fridge, Ballers, Really Works, and more) and 42+ numbered series.
What rarity tiers and special finishes do Mini Brands use?
The standard tiers are Common, Rare and Ultra-Rare, with Frozen Moments as the top chase tier in most series. On top of the tiers, some minis ship with special finishes: Metallic, Gold, Glow-in-the-Dark and Scented. The paper collector-guide insert in each capsule shows the icons for the current wave, and every series page on this wiki lets you filter by rarity and finish.
What are Frozen Moments minis?
Frozen Moments are sculpted “action scene” minis — products captured mid-pour, mid-spill or mid-splash — and they're the top chase tier in most Mini Brands series. Pull rates vary by series, but collectors typically see one every 1-in-24 to 1-in-48 capsules. Specific drop rates aren't officially published; the rate icon on the collector's-guide insert in each capsule is your best reference.
What are Create Mini Brands series?
Create is ZURU's build-it umbrella inside Mini Brands. Each capsule contains parts that snap together into a finished display piece — examples include Masterchef series, Kawaii Bouquet (tiny floral arrangements) and Charms Keychain (collectible keychain charms). Create capsules are usually larger than standard Mini Brands capsules and lean toward display rather than playset use.
What is an "exclusive" Mini Brand?
Exclusives are minis you can't pull from the regular blind capsule. They ship inside specific packaging — advent calendars, Collector's Cases, multi-pack boxes — or are limited to a specific country or retailer. On each series page, exclusives are flagged so you don't go hunting for them in single capsules.
Why do I keep getting duplicates — are pulls really random?
Yes, blind capsules are randomly packed at the factory. Multi-packs, Collector's Cases and advent calendars reduce dupes by guaranteeing different minis inside one box. The only reliable way to stop re-buying the same minis is to track what you already own — that's exactly what this wiki's checklist is for.
How often do new Mini Brands series drop?
ZURU releases multiple new series every year — typically 6–10 across the various lines, plus seasonal advent calendars and Collector's Cases in Q3/Q4. Major new lines like Really Works or Ballers usually launch with their own Series 1 announcement; established lines get numbered follow-up series (S2, S3, …).
Where can I buy Mini Brands?
In the US: Target, Walmart, Amazon and Five Below carry most lines. UK: Smyths, Argos, The Entertainer and Amazon UK. AU: Kmart, Big W and Amazon AU. Some advent calendars, Collector's Cases and Really Works playsets are limited to a single retailer in each country — each series page on this wiki links straight to current listings.
Are Mini Brands safe for young children?
ZURU labels Mini Brands 3+ because of small parts that pose a choking hazard. They're built primarily for older kids, teens and adult collectors who display them rather than play with them. Most playsets (e.g. Really Works) are also rated 3+ but include very small accessories — supervise younger kids.
Is minibrands.toys an official ZURU site?
No. minibrands.toys is an independent, fan-built wiki maintained by collectors. We're not affiliated with ZURU. We catalog every series, rarity and mini, and we update the database when new waves drop. All product names and images belong to their respective owners.

What collectors say

600+ collectors use the wiki for tracking their collections every month.

"Turned my random capsule hoard into an actual collection. I finally know what I'm missing."
SM
Sarah M.
Collecting since 2021
"Tracking 24 daily reveals is so much better than scribbling in a notebook."
JT
James T.
Advent calendar fan
"The rarity filter saved me from buying yet another duplicate Series 4."
MK
Michelle K.
Detail lover
"I can finally see every Frozen Moments across the whole catalog in one view."
AR
Amanda R.
Rarity chaser

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